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CONTENT & strategyStrategy, management & teamI have have created, managed and delivered content strategy for some of the world's leading clubs, athletes, rights holders and broadcasters in Sport. In addition, I have built, managed and trained teams to implement impactful strategy, efficent production, syndication networks, access and archive maximisation.
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activationFull Campaign BuildExtensive experience in activating brands and rights to a targeted and engaged sports fan across multiple platforms, through innovative strategies and applying sport specific production. I have delivered content for a wide range and sliding scale of activation campaigns.
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CreativeIdeas, formats & directionHighly creative and driven to innovate, I am constantly looking at how to break new ground across every platfrom and project
My unique ability to generate ideas, shape new formats and apply originality enables me to build engagement.
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Team, Techniques & Tools
Highly experienced in producing multi-platform sports content. From ATL to broadcast, digital, social and experimental - over 20 years experience in sports content production and a global network of support to build sports specific teams across production and post.
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Ambassadors from pitch & screen
My talent network in sport is extensive. A global reach into star athletes, legends, coaches, creators, influencers and presenters.
A great level of insight as to what talent should be used for the right content and the right budget. -
BrandingIntegration, Impact motionStudying graphic and web design before working in production is something I have carried through to my work in content and enabled me to build branding for campaigns. I have branded and re-branded events, channels, projects and across multiple sports and platforms.
multiple sports and platforms.
